But what do you actually do with a that data once it’s collected? How do you know the data you have collected is useful for your business, or even statistically significant
What you need is to be able to easily identify what factors are influencing outcomes. And we humans are visual beings. So data visualisation is key.
The trick with data turns out not to be a trick. It’s part of your day-to-day business activity to seek out where correlations might exist, and to find ways to capitalise on those connections.