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Why you should consider Design Jams

We know better than most people, just how many hackathons are on around the world at the moment. Qual
Disruptors Handbook
Why you should consider Design Jams
By Disruptors Handbook • Issue #57 • View online
We know better than most people, just how many hackathons are on around the world at the moment. Quality of experience - and outcomes - can vary. But the hackathon is now so established as a method of corporate innovation it seems that everyone is getting in on the bandwagon and building tech solutions to corporate problems.
But sometimes a hackathon is not really what a corporate entity needs - at least not yet. Organisations often instead need to focus on a changing marketplace, potential new partnerships and adaptation of existing resources - all before they start building new tech. In such cases, a Design Jam is probably a better first step on the innovation journey. 
Similar to the structure of a hackathon, a Design Jam still involves collaboration and a pitch, but half the participants often will come from within one firm, and the other half may be made up of industry experts, customers and decision makers. The product is a program of work rather than a piece of tech. And the pitch will often be to in-company sponsors who will take a project forward. 
We are working on Design Jam projects right now. Often a hackathon will come out of these events, but the process helps company culture to better understand - and frame - a hackathon that will generate true value.
If you would like us to speak with you about a Design Jam for your business, get in touch

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