We’ve given our website
a facelift over the weekend, partly because it was overdue, and partly because we needed the site to reflect the shifts to our business over the past few months. The new site emphasises the accelerator programs we now offer
, both for corporates and for fledgling businesses, particularly coming out of educational institutions and research centres.
We are finding that companies, large and small, still need a lot of guidance in growing businesses arising from innovation exercises, and that while there are accelerators popping up all over the place, there are few properly structured courses with handbooks and resources to help at every stage of business development.
And particularly when it comes to corporate accelerators, there is far too much emphasis on accelerating products looking for a market, rather than focusing on the market already accessible to a business, and building products that suit the strategic focus of the business.
There’s no doubt that the opportunities arising from innovation can transform a business for the better
, but it is vital for the methodologies used to support that innovation process to be credible, constructive and comprehensive. It’s not enough to give a company desk space, run a few networking events and provide access to a mentor or two. You have to be actively supporting all aspects of business development.
There are programs that do all this but they are the exception rather than the rule. Of course, when we do it, we have our handbooks to support every step on the way. And as far as we can see, that makes us the only accelerator that is truly committing to a a full Transmit and Receive (TxRx