This week the Disruptors are working very long hours to get sales teams up-to-speed on new kit to sell, as well as introducing teams to new ways of selling. It is always rewarding to see the learning happening through design thinking and problem prioritisation - some of the tools we talk about in our handbooks
. But it’s also encouraging to see some firms open to innovation catalysation as a sales technique.
If you are open to growing your business, then sales teams can offer immense insights to the opportunities for adapting existing products as well as discovering new markets and imagining new tools. That’s why we think sales teams need to be part of any corporate innovation program. It’s all very well to have digital teams and creatives involved in designing the future, but unless you understand the market, you may not be addressing problems worth solving