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How much risk is too much?

Only a week after the 100-day clock started ticking on the delivery of the biggest largest lithium io
Disruptors Handbook
How much risk is too much?
By Disruptors Handbook • Issue #66 • View online
Only a week after the 100-day clock started ticking on the delivery of the biggest largest lithium ion battery plant, Tesla and Space X founder, Elon Musk, has now offered to help Puerto Rico rebuild its power grid with solar and battery power after their old grid was virtually destroyed as a result of Hurricane Maria. Musk’s thinking is grand and his risk taking is legendary. But is his appetite for innovation and risk taking things too far? In the attempt to sell his company’s products putting people and regions at risk?  
The man himself has acknowledged that Tesla is “in production hell” when it comes to releasing their Model 3 car to the market, and, GM director of autonomous vehicle integration, Scott Miller, has described some of Musk’s claims about autonomous capability of his next range of vehicles as “full of crap”. 
Nevertheless, Musk’s ventures still are the darling of the US Nasdaq, and there is just enough of the truly amazing  in his products to warrant ongoing trust. Musk’s dedication to Big Hairy Audacious Goals has driven change across the car industry and could transform both the power industry and the travel industry. His determination to continuously accept risk has positioned Musk and his ventures as a focal point for aspiration and confidence.
Risk can be uncomfortable concept for industries when it is continuously avoided. But that strategy can also result in business stagnation. While not all businesses can afford to be quite as risk-tolerant as Musk’s, an innovation strategy which permits perpetual risk can pay off richly. 

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