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Disruption Requires Boldness. (And even absurd ideas.)

Last week in one of Joanne Jacobs's classes at UTS, a group of her students put together an idea for
Disruptors Handbook
Disruption Requires Boldness. (And even absurd ideas.)
By Disruptors Handbook • Issue #60 • View online
Last week in one of Joanne Jacobs’s classes at UTS, a group of her students put together an idea for a project that would convert existing autonomous haulage trucks on mining sites into solar powered, green energy giants. It was part of an exercise, developing a lean canvas business plan for investment in a new, disruptive product, and as an hypothetical business, it was developed with a strong degree of flippancy.  
But it was a bold idea.
While Jo smiled along with the other students in the class, it was important also to note that it’s these kind of off-the-wall ideas that actually can change the world.  Okay, you’re not going to power a haulage vehicle with solar energy, because: physics. You may not even be able to get enough power from a vehicle lithium battery to run a haulage truck. Yet. 
Electric haulage is actually a very good idea, if you can overcome the power-to-weight-ratio conundrum. And with Mercedes releasing its own 26 tonne (200km limited) electric truck last month, the chances of developing a fully electric fleet of haulage vehicles is tantalizingly close. 
The lesson for Jo’s students, though, is an important one: to be truly disruptive you need to show respect for absurd ideas and you need to experiment with them. Only then can you make the absurd possible.  

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